2024 Midsumma Festival Design

2024 Midsumma Festival Design

About the project

Midsumma Festival is Australia's premier queer arts and cultural festival, bringing together a diverse mix of LGBTQIA+ artists, performers, communities and audiences.

Through the use of the Rubik’s cube I've created a playful and interactive representation of the festival itself. The audience has the ability to personalise their experience and pick what interests them from the range of diverse and inclusive events. The festival is a melting pot, a place where communities find creativity and self expression

I created 4 alternate cubes to keep the overall festival branding fresh, engaging and allow for a fair representation of the 45 illustrations I designed. The addition of clusters and solo cubes to the compositions creates a more dynamic and energetic design across all the assets in a variety of formats. 

Scope of work included program cover art design, festival passes, social media tiles, large format print advertising & stage truss wings